What Do Non-Solicitation and Reverse Solicitation Mean for a Canadian MSB?
An overview of non-solicitation, reverse solicitation and the regulatory considerations for marketing financial services outside Canada.
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Meet the author
Anna BoikoPhD in Economics
Product Marketing Consultant
Market Research, Product Positioning & Organic Growth
Anna Boiko is a product marketing consultant with over 12 years of experience in digital marketing for IT services and software products. Her work spans market and competitor research, product positioning, content strategy and organic growth.
Anna’s work at FinHost
At FinHost, Anna focuses on understanding the questions fintech founders and teams ask when researching financial software. She turns product information, customer interviews and market research into content that helps readers evaluate technology options and understand their business implications.
Education and background
Anna holds a PhD from Ivan Franko National University of Lviv, where she researched consumer choice and decision-making.
Articles by Anna Boiko
Articles on digital banking, financial software and the business considerations behind fintech growth.
What Is Digital Banking in 2026? The Structural Evolution of Financial Infrastructure
An examination of digital banking infrastructure, AI, stablecoins and the changing relationship between financial institutions and their customers.
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